Interestingly, however, e-book pirates are relatively active on Instagram and music pirates tend to favor Twitter. In absolute numbers, film and music piracy are most discussed. Not All Pirates Prefer the Same Platforms This may in part be explained by the fact that many Facebook discussions are not shared publicly. “Regarding the overall use of social media channels in terms of the volume of digital piracy-related conversations, it was observed that Reddit was the most used channel, followed by Twitter,” the EUIPO report notes.ĭespite its massive user base, Facebook’s role is relatively small. This shows that Reddit played a “very important role” as more than half of all piracy discussions took place there. To obtain a more detailed look at how social media is used, the researchers also broke down the discussions per content category and platform. The researchers provide several examples of piracy-related posts which can range from tips on how to download content from YouTube to posting direct links to pirated movies or TV-shows. The ‘possibly’ refers to the potential inaccuracy of the automated process, but it’s nonetheless a very large percentage. 35% Relates to PiracyĪfter analyzing millions of discussions, the researchers conclude that 35 % of all conversations on digital content could be ‘possibly’ related to piracy. While there were some manual checks, this automated process leaves room for errors. Also, in large part it relied on automated filters to determine whether a discussion is related to piracy. Starting off, it’s good to know that the research is limited to public discussions only. This resulted in some intriguing observations and we will highlight several piracy-related findings. The goal of the study was to gain more insight into how frequently these platforms are used by infringers.
The researchers used both quantitative and qualitative analysis to review millions of conversations on Facebook, Twitter, Instagram, and Reddit. Most recently, EUIPO published a study (pdf) that looks at the role of social media in relation to counterfeiting and piracy. These studies help the public to understand local piracy trends and can be used as input for future policy decisions. The European Union Intellectual Property Office ( EUIPO) regularly conducts studies to identify copyright-infringement threats and challenges.
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